A few years ago, Google’s Daniel Waisberg wrote two blog posts, one on analyzing Google Search traffic drops and the other on optimizing website performance with a Search Console bubble chart. Both those blog posts are now new evergreen Google search help documents with significant changes to the content and illustrations.
The new documents are at:
For example, the charts used to illustrate reasons for organic traffic drops have been updated.
The old charts looked like this:
The new chart looks like this:
There are many new changes in those docs, so make sure to read them through when you haver time.
Here are the revised documents again:
A few hours after I asked about this, Google decided to clarify on X:
… and the 2nd one is about improving SEO with a Search Console bubble chart. Up and to the right! 📈 pic.twitter.com/tI9tR5rTaK
— Google Search Central (@googlesearchc) September 26, 2023
Forum discussion at X.