Google has confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update, which started rolling out on October 5 and was completed on October 19.
The November core update finished on November 28, 2023, 26 days after it started to roll out.
What we saw. This update, like most previous core updates, felt big in terms of the number of sites that saw ranking volatility and the complaints from SEOs I spotted over the rollout. This November core update started off fast and had a very big impact right away. I covered what some of the SEOs noticed early on at the Search Engine Roundtable.
Overlapping update. Keep in mind that the Google November 2023 reviews update started on Wednesday, November 8, 2023 and is still rolling out. So those two updates did roll out at the same time but we think we saw different times from when each update had its biggest impact on sites.
Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results. Any change in rankings from a core update – positive or negative – can impact your organic traffic, conversions and revenue.
Knowing when Google makes these updates gives you something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past:
- There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.
- Google has offered a list of questions to consider if your site is hit by a core update.
- Google said you can see a bit of a recovery between core updates but the biggest change would be after another core update.
Previous core updates. Here’s a timeline and our coverage of recent core updates: