Google Analytics 4 has rolled out a new Audience report.
Marketers can use this new feature to identify their most engaged and profitable audiences.
Why we care. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. They can then use this data to make informed decisions on improving their marketing, which could increase conversions and ROI.
How does it work? The new Audiences report includes any audience that has at least one user in the specified time period. Marketers can access it in the User Attributes topic on the lefthand side in Reports.
If the Audiences report doesn’t appear there, marketers will need to ask an administrator or editor to add the report through the report library.
Get the daily newsletter search marketers rely on.
Deep dive. Read Google’s Audience report guide for more information..
New on Search Engine Land