A couple of months ago we reported Google will be changing its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level. Google said this makes things faster but it reality, the process requires a lot more effort for some advertisers.
Google said this will reduce over-flagging issues with ads when an advertiser might legitimately want to use a trademark term but Google Ads blocks them when maybe they shouldn’t. Google said this should simplify and speed up resolution times, as opposed to industry-wide blocks that were prone to over-flagging. The new trademark restrictions implemented prior to July 24, 2023 will be gradually phased out for most advertisers over the next 12-18 months.
Well, it is now rolling out and this is what we see.
What happens when it is flagged? Well, instead of a single click to appeal, you now need to file an appeal form.
This is horrible and it doesn’t even work. I’ve done TWO appeals for a client after removed a supposed trademark from our ads and they are STILL disapproved even after they supposedly “reviewed” them. It’s super annoying #ppcchat
— Melissa L Mackey (@beyondthepaid) August 1, 2023
Forum discussion at Twitter.