Google and Bing are two of the largest and most popular search engines. While companies usually focus on Google when it comes to search engine optimization (SEO) because it captures more search traffic over Bing, there are times when focusing on earning traffic from Bing can make more sense for your business.
So, if you’re wondering “why is Bing important,” you’re in the right place.
On this page, we’re diving into four ways Bing is important for search and how it can drive impressive results for your business.
Let’s get started!
What is Bing?
Bing is a web search engine owned and operated by Microsoft, also known as Microsoft Bing. It’s the second-largest search engine and is the main competing search engine to Google. It’s a popular search engine among many target audiences and demographics, making it a powerful choice for many companies to promote their products or services.
4 reasons why Bing is important for search
There are many benefits of Bing SEO that make it a great choice for driving traffic, leads, and sales. Let’s dive into four ways Bing is important for search below!
1. There’s less competition
As I mentioned above, companies tend to focus on Google when it comes to SEO and increasing online visibility. That makes Google incredibly competitive. If you’ve launched an SEO strategy for Google, you’ve likely seen the fierce competition for keywords, making it difficult for your website to rank at the top of the results.
With so many companies focusing their efforts on Google, Bing is an extremely underutilized platform. By focusing your SEO efforts on Bing, you’ll experience less competition in the search engine results pages (SERPs), boosting your chances of ranking at the top of the results for high-value and high-traffic keywords.
So, if you’re searching for a way to get ahead of your competition in the search results, promoting your company on Bing is a great way to do exactly that.
2. You can reach a decent amount of search traffic
Still asking yourself, “Why is Bing important?” Although Google indeed captures a majority of online search traffic, Bing will still enable you to reach a decent amount of people searching online for your products or services.
Back in 2009, Bing and Yahoo joined forces. So, Bing also powers Yahoo search. That means that when you optimize for Bing, you’ll also optimize for Yahoo. With Bing and Yahoo combined, you can reach about 23.3% of all US search share.
That’s a decent amount of search traffic, and if you aren’t optimizing for Bing, you’re missing out on tons of potential web traffic and new customers for your company.
3. You can reach more local buyers
Next on our list of reasons why Bing is important is that a majority of its users are located in the United States.
While this does mean that Bing isn’t the best search engine if you want to reach a global audience, it does mean that it’s perfect for reaching a local audience if you’re located in the US.
As we mentioned above, Bing has way less competition for keywords than Google, including local keywords. By optimizing for local searches on Bing, you have a higher chance of ranking at the top of the search results when people in your local area search for your services or products.
Plus, Bing also has lower costs for pay-per-click (PPC) ads, which means you can rank at the very top of the search results for much less than Google, allowing your budget to go further.
4. Bing has future growth potential
The SEO and digital marketing landscape is constantly changing. With new algorithms, technology, and other advancements, predicting what could come next in search is difficult. It’s essential to stay ahead and keep up with these advancements to ensure your business doesn’t fall behind.
While Bing may come second to Google now and account for a smaller portion of search traffic, that doesn’t mean it will be that way forever.
Microsoft has set up Bing for future success with its partnerships with Windows, Office, Xbox, and more, along with its suite of software products and devices.
As Microsoft grows and advances, so too can Bing, making it possible that one day perhaps, Bing can compete with Google for a significant share of the search market.
By optimizing for Bing now, you can ensure your company is already one step ahead of your competitors if and when this time comes.
Drive more traffic with Bing SEO with SEO.com
Now you know more about the benefits of Bing! Ready to get started with SEO? Want to chat with an SEO specialist about whether Bing is the right fit for your company?
No problem! Just get in touch with one of our strategists to learn more about Bing and get a free proposal!
Our team has already helped companies like yours drive over $3 billion in revenue through effective SEO strategies on Bing and Google, and we can’t wait to help you drive results too! Looking forward to hearing from you!